Last updated: June 2026 — James Whitfield, Ashelade

Privacy Policy

Last Updated: January 1, 2026

This Privacy Policy explains how Ashelade ("we," "us," or "our"), operated by James Whitfield and accessible at ashelade.com, collects, uses, stores, and protects your personal information when you visit our website. By using ashelade.com, you agree to the practices described in this policy. Please read it carefully before continuing to use our site.

1. Who We Are

Ashelade is a review and information website providing editorial content about online casino operators. The website is owned and managed by James Whitfield. Ashelade.com serves primarily users in Great Britain and operates in compliance with applicable UK data protection legislation, including the UK GDPR and the Data Protection Act 2018.

2. Information We Collect

We may collect the following categories of information when you use ashelade.com:

• Usage Data: Information about how you interact with our website, including pages visited, time spent on each page, referring URLs, and browser type.
• Device and Technical Data: IP addresses, operating system details, browser version, screen resolution, and device identifiers.
• Cookie Data: Data collected through cookies and similar tracking technologies as described in Section 4 below.
• Contact Information: If you contact us directly via email, we may collect your name, email address, and the content of your message.

Ashelade.com does not require user registration and does not collect sensitive personal data such as payment information or government identification numbers.

3. How We Use Your Information

The information collected through ashelade.com is used for the following purposes:

• To analyse website traffic and improve site performance and user experience.
• To understand how visitors discover and navigate ashelade.com.
• To respond to enquiries or communications submitted directly to us.
• To comply with legal obligations under applicable data protection law.

4. Cookies and Tracking Technologies

Ashelade.com uses cookies and similar tracking technologies to enhance your browsing experience and gather analytical data. Cookies are small text files stored on your device. We use the following types of cookies:

• Essential Cookies: Required for the basic functionality of ashelade.com.
• Analytics Cookies: Used to monitor site performance and visitor behaviour through third-party tools such as Google Analytics.
• Preference Cookies: Used to remember user settings and preferences where applicable.

You may control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of ashelade.com. By continuing to use our website, you consent to our use of cookies as described here.

5. Third-Party Links and Services

Ashelade.com contains links to third-party casino and gambling operator websites. These external websites operate independently and have their own privacy policies. We are not responsible for the data practices of any third-party websites you access through links published on ashelade.com. We strongly encourage you to review the privacy policies of any external sites before providing personal information to them.

We may also use third-party analytics providers, including Google Analytics, to collect aggregated usage data. These providers may place cookies on your device in accordance with their own privacy policies.

6. Your Rights Under GDPR and UK Data Protection Law

As a user based in Great Britain, you have the following rights concerning your personal data:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your personal data in certain circumstances.
• Right to Restriction: You may request that we limit how we process your data.
• Right to Object: You may object to the processing of your data for specific purposes.
• Right to Data Portability: You may request a machine-readable copy of your data where applicable.

To exercise any of these rights, please contact us using the details provided in Section 8 below.

7. Data Retention and Security

Ashelade.com retains collected data only for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable law. We implement reasonable technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. However, no method of internet transmission is entirely secure, and we cannot guarantee absolute data security.

8. Contact Information

If you have any questions, concerns, or requests relating to this Privacy Policy or the data practices of ashelade.com, please contact the responsible person directly:

Name: James Whitfield
Website: ashelade.com
Email: [email protected]

We aim to respond to all legitimate data enquiries within 30 days of receipt.

9. Changes to This Privacy Policy

Ashelade.com reserves the right to update this Privacy Policy at any time. Any material changes will be reflected by an updated date at the top of this page. Your continued use of ashelade.com following any changes constitutes your acceptance of the revised policy. We encourage you to review this page periodically to remain informed about how we protect your information.